From 8th to 14th March 2025, Asian Bridge India, supported by Shadhika and APF, launched its annual awareness campaign titled “Bura Na Mano Holi Hai, Par Bura Mano… Abhiyan” across its working areas in Varanasi. Timed between International Women’s Day and the festival of Holi, the campaign challenged the normalization of gender-based violence and inequality often dismissed in the name of festivity and relationships. With thought-provoking messages and active community engagement, the campaign invited people to reflect on harmful traditions and stand against injustice cloaked in celebration.

This initiative is a call to action — urging the community to no longer overlook violence, discrimination, or unequal treatment in the guise of culture or festivals. Asian Bridge India encouraged public participation through dialogues, street plays, awareness sessions, and solidarity gatherings. The campaign emphasized that real celebration lies in respecting dignity and ensuring equality. Through this, ABI reaffirmed its commitment to building a just, respectful, and inclusive society for all.